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Tuesday, 12 July 2011

Three Essential Apps for Search Engine Optimization Pros

One of the most difficult and fascinating aspects of successful blogging is search engine optimization. Many individuals first enter the blogging world expecting to become successful bloggers by simply writing quality posts and hosting them on a webpage. However, as many of us know, blogging has become far more involved than simply having some minimal tech knowledge and a writing interest. Bloggers who wish to be really seen within the blogosphere must develop ways to get their articles and webpage ranked highly on the major search engines throughout the web. There are several ways in which search engine rankings are determined and it can be difficult to keep up with them at times. These three applications can help bloggers perfect and keep track of their search engine analytics.


This app is available for the iPhone and is heralded as the "first" SEO reporting application for the iPhone. Pokeseo allows you to check your Google page rank and reported backlinks for your domain or a competitor's domain at anytime from any place. Pokeseo has a built in email support system that allows you to email an SEO statistics report to any individual when needed. This can be particularly helpful for businesses or marketing companies trying to keep track of their site's web analytics and share them with other business members. Pokeseo has a very intuitive and beautiful interface that is very easy to use. The simple interface enables users who are new to the blogging and SEO world to stay on top of and understand important web analytics for their website or sites.

Analytics App

With dozens upon dozens of web apps available for search engine optimization and web analytic reports, this app is the closest thing to logging into your Google Analytics account. This analytics app offers over 55 different reports, the ability to track multiple domains, custom date views, and the ability to inspect your adWord's campaign traffic. This application has a sleek and clean interface that is easy to navigate and simple to learn. While the Analytics App offers everything that Google Analytics does, it does have a few added features you cannot find anywhere else. The "Today" report and the "Yesterday" report are features you can only find on this app and can help you stay up to date on your site's web analytics.

SEM Calculator

This iPhone app is free on iTunes and allows you to do numerous calculations based off of common search engine marketing equations. This app is slightly more involved than the others that made this list. In this way, SEM requires a little bit further knowledge of SEO methods and analytics. With various calculators, including CPM, CPC, CPA, CTR, and more the SEM Calculator app is useful for all different types of users. There is a calculation cheat sheet included in the newer version of this app that allows users to understand relevant formulas. So, if you are an SEO beginner this app may not be for you quite yet, but it can be extremely helpful once you gain a greater understanding of what SEO is and how web analytics work.


About Author

Alvina Lopez is a freelance writer and blog junkie, who blogs about accredited online colleges. She welcomes your comments at her email Id: alvina.lopez

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