t’s never a good experience to expect to see a webpage and to get a 404 error, most of us will just hit the back button on the browser when experiencing such a thing. Since errors will happen no matter how good your website is, it’s a good idea to improve your 404 page to make it as useful as possible, the main challenge being to keep those visitors on your site.

What should your 404 page be?

Your 404 page should be branded

Don’t let your visitors in the wild, let them know that they are on your website by inputing some of the visual elements that make your website recognizable.

Your 404 page should be informative

When arriving on the page, the reader should know that he didn’t reach the page he was expecting right away. Inform him of what happened.

Your 404 page should be useful

If your viewers happen to reach a 404 page, it would be good to guide them through your site to let them find what they want. To achieve this, you can add some useful links and a search box, some will add links to popular posts or promotions.

Your 404 page should be tracked

Why don’t you add a tracker to your 404 page to know what happened, what people who stumbled on that page where looking for or where they were coming from?